CALL YOUR FAM | BUILT BY THELAB
Our First Portfolio Brand - Jewelry Meets Mental Health, Built From the Ground Up In-House with pure intention.
Web & Shopify Design, Photo/Video Content Creation, Social Media Management, Paid Media, Email Marketing, In-Person Events & More - We Built this brand to create a community centered around checking on the people you love & Starting Uncomfortable Conversation that can Save lives.
Spreading Mental Health Awareness Through Every Single Piece of Jewelry & Donating 10% of proceeds.
ADS THAT CONNECT
These engaging ads have led to a $0.20/CPC on 10,000+ clicks across our first Paid Social campaigns for CYF. We’ve also utilized personable UGC-style ads to connect with consumers across demographics.
CALL YOUR FAM ORGANIC SOCIAL
Mental Health Reels
With so many brands spamming their products, we create encouraging content to spread positivity & connect with our community in the most genuine way possible.
Instagram Curation
As a brand, your Instagram still serves as a huge first impression with consumers. We utilized our experience building brands to create an aesthetic feed that aligns with our mission & collections.
BTS Reels
The days of ‘perfect’ brands are gone, and we love sharing raw clips from behind the scenes of building this brand from the ground up. Recaps coming every week!
ELEVATING CALL YOUR FAM ONLINE
Gold Collection
10 Meaningful Gold Pieces - designed, named, shot/edited, and released to spread positivity & start meaningful conversations.
Landing Page with Video
We created a bold landing page to connect with consumers immediately at the intersection of mental health & jewelry.
Silver Collection
16 Intentional Silver Pieces - designed, named, shot/edited, and released to spread positivity & start meaningful conversations.
E-COMMERCE EXPERIENCE
When designing the Call Your Fam website, we wanted to create a cohesive consumer experience by finding a flawless blend at the intersection of mental health & jewelry. While our mission drives the entire brand, we’re proud to integrate all of our meaningful pieces through high-end content & product imagery.
